The latest news from Toyota GB
Are you environmentally conscious? If so, you’ll be pleased to learn that Toyota has just been named the ‘Greenest Car Brand’ for 2013 by Business Car Magazine!
So how did Toyota get so far ahead of the competition? Here are some of the reasons that we topped the charts:
- Environmentally Friendly Cars - with many new Toyota cars below the 100g/km of CO2, which has great benefits for the environment and for the driver as tax costs are either low or simply not applicable!
- High MPG - Low CO2 and high MPG tend to come hand-in-hand…. Toyota’s award winning cars not only have low CO2 but also high MPG, which again is great for both the environment and the driver’s wallet!
- Average CO2 per BHP - the investigation by Business Car Magazine added this criteria this year in order to check if manufacturers are actually increasing the efficiency of their engines and not just simply putting a smaller one in. Toyota are ever-increasing the efficiency of their engines and even spend $1 million an hour on research and development!
- NOx Rating - Perhaps lesser-known, but very important are the NOx particulates, hydrocarbons and carbon monoxide; all elements which influence air quality and can cause respiratory problems, especially in urban settings. This is another area Toyota scored very highly on!
- Exceeding Emission Lowering Target - Each brand has their own targets of how much they should reduce emissions and Toyota exceeded theirs by over 20%!
- Overall Effort - another area which was investigated was how the brand was lowering, and planning to lower, emissions and support the environment. Toyota scored very well due to a number of aspects including: each dealership reducing emissions and production plants becoming much more environmentally friendly. For instance, the Burnaston plant in Derbyshire currently sends ZERO waste to landfill and has enough solar panels (17,000!) powering the plant to cover 4.3 football pitches. It is also one of five Toyota plants worldwide to be granted Sustainable Plant status, meaning production facilities are designed to work in harmony with the local community and surrounding environment. Toyota as a brand also supports various wildlife and forrest projects worldwide.